Tag Archive for 'advertising'

When to Put Advertising on Your Blog

Published
by
KevinKarter
on February 2, 2008
in Blog
. 0 Comments

On of the questions I often get asked is when is the best time to put advertising on your blog?

Nowadays, people are trying to earn money from some unusual sources. Before now people used to earn money from a particular businees, or trade, but now money is so tight that people can’t depend on single business. Many people start blogging to earn a bit extra so that they can pay their bills, or whatever.

As I said earlier, earning money from blogging is not easy and it takes patience. If you are greedy or need to make money in a hurry then blogging shouldn’t be your choice. Yes! I have to say that because blogging will not make you a rich person overnight. It needs a lot of experience and perseverance to make your blog popular.

Everybody knows that money CAN be made by blogging, but you need to have enough visitors and not only visitors, but potential visitors. If you are thinking of making serious money from blogging then you have to take decision of putting advertising on your blog. Advertising ads on blog is an effective method to make money online and you should know when to put ads on your blog. You should ask yourself before putting ads on your blog, when is the right time to put advertising on my blog?

What is the best time to put advertising on your blog?

I thought a lot about it before putting advertising on this blog. I read lots of articles on the internet about this topic and I came to some conclusions from them which I want to share with you today. According to me, you should have at least 100+ unique visitors per day to put advertising on blog. To get that many visitors is quite easy. If your content is good, well written and unique then you will get visitors for sure. Keep adding new content to blog and you will get more visitors.

The niche your blog is in, is quite important. For example, if your blog is related to technology, make money online, health, celebs etc. then you are sure to get a good number of visitors who will keep visiting, but if your blog is a personal blog or a very general blog, or very niche blog, then it will be little more difficult to get visitors,but conversely it may be able to keep them and develop quite a loyal following.

Why 100 unique visitors per day?

I said a 100 visitors per day, but this is quite a small number if you have a general niche blog. Many different niches require many more visitors before you can start advertising on your blog.

Many visitors just come to get one specific piece of information and will close the window after reading what they want. This type of visitors are always in the majority i.e. around 85-90% and although this percentage is totally dependent on the content of your blog so it can vary from time to time. Your blog should have strong and interactive content so that large number of visitor will surf through more content and will also come back to see what is new on blog.

Even if you are planning to put advertising then don’t just put ads from one or two advertising network. I would recommend you to use a combination of one PPC ad and one text link ad which will give better results. Give time to your blog to grow, add new content on regular basis and slowly experiment with ads of different networks. Make sure you are always informing your readers, or combining information from different sources so as to shed new light on a subject. Also try and reward your readers with giveaways and coupons so that there is a real, tangible reward for their loyalty.

Now I think it would be good to hear from you, dear reader. When did you first put ads on your blog? What was your experience? What changes did you make as the results of your ads started to come in?

Googles Other Secret Advertising Network

Published
by
KevinKarter
on November 27, 2006
in Advertising Networks and google
. 0 Comments

Everyone knows Google owns the AdSense network. Google AdSense has been credited with bringing the Internet back to life after the dot com burst of 2001. Some people may even know about AdSense for domain. This is Google’s network for handling advertising for large domain name holders.

Recently, Google started a new ad network but is not telling anyone about it – the Google Display Advertising Network.
The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product. Google already dominates text and CPC ads so going after display and video ads is the next logical step. Google offers display and video ads to AdSense publishers on CPC and CPM format already. However, the formation of the Display Advertising Network is a clear signal that Google really want to push this forward.
How do you join the Google Display Advertising Network? You can’t. Google won’t even acknowledge it exists. You won’t find anything written about it in any of Google’s web properties. The only way to get into the display network is if Google invites you, which is how I found out about it.
Google has been hand-selecting sites (no word on how many sites has been chosen) that they want to put in front of Fortune 1000 companies. The goal being to sell these big companies display and video ads at a very high CPM – unlike the AdSense network, the display network is 100% CPM based.
While Google won’t tell normal AdSense publishers what the revenue split on their account is, they are much more open with the display network. As a matter fact, every display network members negotiates a flat CPM rate with Google. The contracts are one year long and publishers have to guarantee Google that they will provide a minimum amount of ad inventory each month. Publishers can serve more than the minimum amount and still receive the same CPM rate for the overage.
Reporting by the display network is currently via weekly emails from Google. The information is extremely limited. The only information shown is your weekly ad impressions and page views. Take that ad impression figure, multiply it by your CPM rate and you’ll have how much you made.
I am not allowed to reveal CPM or any financial data of the Google Display Advertising Network. However, I can tell you that the 300×250 display network ad running on one of my sites is my most profitable Google ad.