The Google Adsense policy has changed. They announce about it here. Of course you will also see it when you login to your account. So what has changed?
The most common change in the policy is that most instances of “Website(s)” is changed to “Property(ies)” to take care of the new Adsense avenues like gadgets. The second major change is the privacy policy where you need to have a privacy policy on your site which needs to mention about cookies.
Here are the other changes (other than the mentioned above)
In Point one:
Program is subject to Google prior approval
is changed to
Program is subject to Google’s prior approval
and
located at https://www.google.com/adsense/policies, or such other URL as Google may provide from time to time
is changed to
located at https://www.google.com/adsense/policies, and/or such other URL as Google may provide from time to time
and
By enrolling in the Program, You represent that You are at least 18 years of age and agree that Google may serve third party and/or Google provided advertisements (such Google-served advertisements, collectively, “Ads”), related Google queries and/or Ad search box(es) (collectively, “Linksâ€), Google Web and/or Site search results (collectively, “Search Results”), and/or Google referral Ads (“Referral Buttonsâ€) in connection with the Web site(s) that You designate and the Atom, RSS, or other feeds distributed through such Web site(s) (each such Web site or feed, a “Site”). For the avoidance of doubt, any reference in this Agreement or the Program Policies to an individual “Web pageâ€, “Web siteâ€, “Web site page†or the like that is part of the Site will also mean feeds distributed through such Web site. Multiple accounts held by the same individual or entity are subject to immediate termination unless expressly authorized in writing by Google (including by electronic mail).
is changed to (read it, it is important. About privacy and cookies):
By enrolling in the Program, You represent that You are at least 18 years of age and agree that Google may serve (a) third party and/or Google provided advertisements and/or other content (such third party provided advertisements, Google provided advertisements and other content, collectively, “Ads”), provided, however, that if Google serves non-compensated content, You will have the ability to opt out of receiving such content as part of the Program, (b) related Google queries and/or Ad search box(es) (collectively, “Links”), (c) Google Web and/or Site search results (collectively, “Search Results”), and/or (d) Google referral Ads (”Referral Buttons”), each in connection with the Web site(s), media player(s), video content and/or mobile content that You designate, or such other properties expressly authorized in writing by Google (including by electronic mail) (such other properties, “Other Properties”), and the Atom, RSS, or other feeds distributed through such Web site(s) , media player(s), video content, mobile content and/or Other Properties (each such Web site, media player, video content, mobile content, Other Property or feed, a “Property”). For the avoidance of doubt, any reference in this Agreement or the Program Policies to an individual “Web page”, “Web site”, “Web site page” or the like that is part of the Property will also mean feeds and media players distributed through such Web site. Multiple accounts held by the same individual or entity are subject to immediate termination unless expressly authorized in writing by Google (including by electronic mail). In some circumstances expressly authorized in writing by Google (including by electronic mail), You may enroll in the Program and create an account for the sole purpose of receiving payment from Google, and not, for purposes of clarification, for the purpose of displaying Ads, Links, Search Results and/or Referral Buttons on a Property. If, however, You subsequently use your Account to participate in the Program (i.e. for the purpose of displaying Ads, Links, Search Results and/or Referral Buttons on a Property), then such use of the Program will be governed by the terms of this Agreement. You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.
There are many other changes, but in short the major changes (as per my understanding of the above differences) are:
- You can put adsense search and referral ads on pages without content
- You can put adsense on error, registration, chat and thank you pages
- You need privacy policy on your site with says that advertisers (google) may use cookies to track information
- You can show adsense ads from more than one adsense account on same page at the same time
- You can now run contextual ads from other companies like yahoo on the same page
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