Archive for the 'google' Category

Google Adsense Has New Terms and Conditions

The Google Adsense policy has changed. They announce about it here. Of course you will also see it when you login to your account. So what has changed?

The most common change in the policy is that most instances of “Website(s)” is changed to “Property(ies)” to take care of the new Adsense avenues like gadgets. The second major change is the privacy policy where you need to have a privacy policy on your site which needs to mention about cookies.

Here are the other changes (other than the mentioned above)

In Point one:

Program is subject to Google prior approval

is changed to

Program is subject to Google’s prior approval

and

located at https://www.google.com/adsense/policies, or such other URL as Google may provide from time to time

is changed to

located at https://www.google.com/adsense/policies, and/or such other URL as Google may provide from time to time

and

By enrolling in the Program, You represent that You are at least 18 years of age and agree that Google may serve third party and/or Google provided advertisements (such Google-served advertisements, collectively, “Ads”), related Google queries and/or Ad search box(es) (collectively, “Links”), Google Web and/or Site search results (collectively, “Search Results”), and/or Google referral Ads (“Referral Buttons”) in connection with the Web site(s) that You designate and the Atom, RSS, or other feeds distributed through such Web site(s) (each such Web site or feed, a “Site”). For the avoidance of doubt, any reference in this Agreement or the Program Policies to an individual “Web page”, “Web site”, “Web site page” or the like that is part of the Site will also mean feeds distributed through such Web site. Multiple accounts held by the same individual or entity are subject to immediate termination unless expressly authorized in writing by Google (including by electronic mail).

is changed to (read it, it is important. About privacy and cookies):

By enrolling in the Program, You represent that You are at least 18 years of age and agree that Google may serve (a) third party and/or Google provided advertisements and/or other content (such third party provided advertisements, Google provided advertisements and other content, collectively, “Ads”), provided, however, that if Google serves non-compensated content, You will have the ability to opt out of receiving such content as part of the Program, (b) related Google queries and/or Ad search box(es) (collectively, “Links”), (c) Google Web and/or Site search results (collectively, “Search Results”), and/or (d) Google referral Ads (”Referral Buttons”), each in connection with the Web site(s), media player(s), video content and/or mobile content that You designate, or such other properties expressly authorized in writing by Google (including by electronic mail) (such other properties, “Other Properties”), and the Atom, RSS, or other feeds distributed through such Web site(s) , media player(s), video content, mobile content and/or Other Properties (each such Web site, media player, video content, mobile content, Other Property or feed, a “Property”). For the avoidance of doubt, any reference in this Agreement or the Program Policies to an individual “Web page”, “Web site”, “Web site page” or the like that is part of the Property will also mean feeds and media players distributed through such Web site. Multiple accounts held by the same individual or entity are subject to immediate termination unless expressly authorized in writing by Google (including by electronic mail). In some circumstances expressly authorized in writing by Google (including by electronic mail), You may enroll in the Program and create an account for the sole purpose of receiving payment from Google, and not, for purposes of clarification, for the purpose of displaying Ads, Links, Search Results and/or Referral Buttons on a Property. If, however, You subsequently use your Account to participate in the Program (i.e. for the purpose of displaying Ads, Links, Search Results and/or Referral Buttons on a Property), then such use of the Program will be governed by the terms of this Agreement. You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.

There are many other changes, but in short the major changes (as per my understanding of the above differences) are:

  1. You can put adsense search and referral ads on pages without content
  2. You can put adsense on error, registration, chat and thank you pages
  3. You need privacy policy on your site with says that advertisers (google) may use cookies to track information
  4. You can show adsense ads from more than one adsense account on same page at the same time
  5. You can now run contextual ads from other companies like yahoo on the same page

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Googles Other Secret Advertising Network

Everyone knows Google owns the AdSense network. Google AdSense has been credited with bringing the Internet back to life after the dot com burst of 2001. Some people may even know about AdSense for domain. This is Google’s network for handling advertising for large domain name holders.

Recently, Google started a new ad network but is not telling anyone about it – the Google Display Advertising Network.
The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product. Google already dominates text and CPC ads so going after display and video ads is the next logical step. Google offers display and video ads to AdSense publishers on CPC and CPM format already. However, the formation of the Display Advertising Network is a clear signal that Google really want to push this forward.
How do you join the Google Display Advertising Network? You can’t. Google won’t even acknowledge it exists. You won’t find anything written about it in any of Google’s web properties. The only way to get into the display network is if Google invites you, which is how I found out about it.
Google has been hand-selecting sites (no word on how many sites has been chosen) that they want to put in front of Fortune 1000 companies. The goal being to sell these big companies display and video ads at a very high CPM – unlike the AdSense network, the display network is 100% CPM based.
While Google won’t tell normal AdSense publishers what the revenue split on their account is, they are much more open with the display network. As a matter fact, every display network members negotiates a flat CPM rate with Google. The contracts are one year long and publishers have to guarantee Google that they will provide a minimum amount of ad inventory each month. Publishers can serve more than the minimum amount and still receive the same CPM rate for the overage.
Reporting by the display network is currently via weekly emails from Google. The information is extremely limited. The only information shown is your weekly ad impressions and page views. Take that ad impression figure, multiply it by your CPM rate and you’ll have how much you made.
I am not allowed to reveal CPM or any financial data of the Google Display Advertising Network. However, I can tell you that the 300×250 display network ad running on one of my sites is my most profitable Google ad.