Author Archive for KevinKarter

Link Building Strategy

Many of the websites I run rank number one on Google and other search engines. Most of them are at least in top 20 rankings of major search engines.

Why do I get such good ranking?

  1. Well written and unique content
  2. Strong link building strategy

As we all know content is king. So I m not going to talk about that right now. Instead, let me take you through my link building strategy step by step.

How and when to get what types of links?

This is the topic I am going to address. But instead of giving you a lecture, I am just going to break it down into how I do it day by day.

This is the process of my website development and link building:

  • Day 1: Buy a domain which has the keywords in the niche you have chosen.
  • Day 2: Create one page website (around 500 words) based on your keyword(s) and create around 3 to 4 links to wikipedia pages that are related to your keyword. These wiki links will help search engines to assign a website-category to your site. Then get one backlink (I normally get this link from one of my own directories) for the site. Then forget about the site for a month. During that month you can be thinking about your other websites;-)
  • Day 30 (After one month): Expand the website to 5 pages of content and get 4 more links, one each from a directory, a blog post, a social networking site and a regular site. Then again forget this site for a month.
  • Day 60 (after two months): This is the time when I start working on the website to make it 100 page website. I make sure that I have to get one back-link for each of my page I am creating. So after this phase is completed, I have just 5 links to my homepage and 1 link each to my internal pages. This internal pages link prevent your pages going into supplemental index of google.
  • Day 90 (after 3 months): This is the time when I start my FREE directory submissions. I follow all the new-directory announcement sections in various webmaster forums for new directories. These links are the easiest to get and for free. Other than these, I submit to around 1000 free directory list. It takes around 10 days of work.
  • Day 120: (after 4 months): At this time, I start looking for 3-way link exchanges. I do it in two ways. First one, the old regular method, by emailing the webmaster (but with very much personal touch). Secondly, on webmaster forums like Digital Point. I avoid doing reciprocal link exchange.
  • Day 150 (after 5 months): I add around 100 more pages to my site with 1 link each for every new page. Yes, this takes a lot of time but is really worth it. This is the point where I do around 20 article submissions. for backlinks to the homepage.
  • Day 180 (after 6 months): This is the time when I start spending money on the site to get links. I start submitting to paid directories (including good ones like: yahoo.com, botw.org, addalink.org, alivedirectory.com etc.). I start buying paid content-embedded links. I strictly avoid getting any site-wide links (except for directories, which is a different story all together).

This is normally the time when my site gets comes out of sandbox mode and starts earning some pretty good cash. At this point, I add this site to around 20 of my own directories (with all different TITLE and description). I also add at-least 20 of my internal pages (different pages to different directories) from this site to each of my 20 directories (total of 400 links). These directories of mine are unknown to general public and is sole purpose of getting links to my own sites.

So, this is the time when my site is running full fledged. After this I CONSTANTLY keep adding the content as well as back-links.

Googles Other Secret Advertising Network

Everyone knows Google owns the AdSense network. Google AdSense has been credited with bringing the Internet back to life after the dot com burst of 2001. Some people may even know about AdSense for domain. This is Google’s network for handling advertising for large domain name holders.

Recently, Google started a new ad network but is not telling anyone about it – the Google Display Advertising Network.
The Google Display Advertising Network was created so Google can go after Fortune 1000 companies, which buy advertising to build a brand more than to sell a product. Google already dominates text and CPC ads so going after display and video ads is the next logical step. Google offers display and video ads to AdSense publishers on CPC and CPM format already. However, the formation of the Display Advertising Network is a clear signal that Google really want to push this forward.
How do you join the Google Display Advertising Network? You can’t. Google won’t even acknowledge it exists. You won’t find anything written about it in any of Google’s web properties. The only way to get into the display network is if Google invites you, which is how I found out about it.
Google has been hand-selecting sites (no word on how many sites has been chosen) that they want to put in front of Fortune 1000 companies. The goal being to sell these big companies display and video ads at a very high CPM – unlike the AdSense network, the display network is 100% CPM based.
While Google won’t tell normal AdSense publishers what the revenue split on their account is, they are much more open with the display network. As a matter fact, every display network members negotiates a flat CPM rate with Google. The contracts are one year long and publishers have to guarantee Google that they will provide a minimum amount of ad inventory each month. Publishers can serve more than the minimum amount and still receive the same CPM rate for the overage.
Reporting by the display network is currently via weekly emails from Google. The information is extremely limited. The only information shown is your weekly ad impressions and page views. Take that ad impression figure, multiply it by your CPM rate and you’ll have how much you made.
I am not allowed to reveal CPM or any financial data of the Google Display Advertising Network. However, I can tell you that the 300×250 display network ad running on one of my sites is my most profitable Google ad.